What Is Actually Going On.
How to Choose a Social Media Manager (And Know When You Are Actually Ready to)
by: Hayley WillisonPublished on: 30/05/2026Thinking about outsourcing your social media? Here is how to choose a social media manager who will actually make a difference, and what needs to be in place before the engagement has any chance of working.
Outsourcing & Support
Why Your Brand Needs to Be Reviewed Before It Can Be Documented Properly
by: Hayley WillisonPublished on: 04/05/2026Most service business owners invest in brand guidelines and still end up with the same inconsistency
Brand Strategy
Why Every Established Service Provider Needs a Brand Foundation Blueprint | The Efficient Penguin Co.
by: Hayley WillisonPublished on: 18/04/2026Brand guidelines for small business go far deeper than logos and colours. Here's what to include in brand guidelines that actually build trust and drive enquiries.
Brand Strategy
